A business without a brand is like a product without a name. It needs to be the focus of any business trying to create customer loyalty and retention.
Brands are a form of consumer protection. They know exactly what they are buying regarding its reliability and quality and customers know exactly where to go if they need to complain. Brand popularity changes due to fashion and change of interests. Kellogg’s was the second brand in the world a decade ago, now it is 34th. New brands are introduced with change of technology: IBM, Microsoft, Google, Amazon and many more. The number one brand is Coca Cola
Update 16/02/2015 The number one brand is Apple http://bestglobalbrands.com/2014/ranking/
