I will use the wording used in the UK throughout for different business structures but for my US readers it is a case of changing sole proprietor for sole trader and corporation for Limited Company. Click here for a simple explanation of the US System.
Brands are a form of consumer protection. They know exactly what they are buying regarding its reliability and quality and customers know exactly where to go if they need to complain. Brand popularity changes due to fashion and change of interests. Kellogg’s was the second brand in the world a decade ago, now it is 34th. New brands are introduced with change of technology: IBM, Microsoft, Google, Amazon and many more. The number one brand is Coca Cola
Update 16/02/2015 The number one brand is Apple http://bestglobalbrands.com/2014/ranking/
Computers and then the Internet have been a passion of mine for years. I have always loved reading. I used to spend all my pocket money buying books. At one time I had a personal library of over 1000. I taught myself English mainly by re-reading books that I had previously read in Spanish.
I had books about everything. In fact, one of the ongoing jokes at work was whenever a subject was discussed I would pipe up: “I have a book about that subject”