Introduction to eCourses and Autoresponders
Offering free things to your website visitors is one marketing method that often results in a lot of sales.
Free courses that are delivered via email are very popular and people sign up for such courses on a regular basis to learn more about a topic of interest to them. These courses are best maintained and delivered with the use of autoresponders.
Example of eCourses
- 31 days to a better blogging
- 31 days to affiliate commissions
- 31 days to improve your eBay business
- 5 days to understanding Google+
- 7 days to Increased Traffic
Well really anything imaginable can be done as an eCourse. The success of an eCourse is assured as it deals with one problem and one solution. You might buy a marketing course that includes everything imaginable but, for example, you just want some tips to build your list.
We live in an era of information overload, so short and to the point is the best way to go.
An autoresponder can be set up to send out a series of lessons for an email course. The lessons can be set for distribution at specific intervals. You determine how often the lessons for the course are sent to the people who have signed up for it. eCourses are very different from traditional courses, web based courses or any other type of course.
There is no student and instructor interaction. The instructor writes the information out, puts each lesson in an autoresponder series, sets the timing for the lessons and the rest is automated. You can opt to have lessons delivered daily, every other day, every three days or any other time frame that you think works best for your email students.
Email courses are commonly used to sell products and services. For instance, if you sell widgets, you might develop a course that teaches people how to use widgets or how to care for their widget. Experts agree that an email course can be written for almost any product that you can imagine – if you put enough thought into it.
Procedure to Combine eCourses and Autoresponders
Start by determining what your course will be about and how long it should be. If the course should be delivered every other day for two weeks, you know that you would need seven lessons. Write the lessons, and load them in the autoresponder. Set the interval for each lesson, which in this case would be 1, 3, 5, 7, 9, 11 and 13.
This means that the first lesson would be delivered one day after the person has requested the course and the second lesson would be delivered three days after the person has requested the course and so on. The interval for each lesson is set for the number of days after the person has signed up. Make sure that everything is spelt correctly and that your sentences are grammatically correct. You want the lessons to look and sound as professional as possible.
Next, simply advertise the email address that will activate the autoresponder. Make sure that you run a test first, sending each lesson to yourself. This will allow you to see what your email students will see when they sign up!
Related post: AUTORESPONDERS
I completely agree – I am a big fan of these kind of drip campaigns. A stage further is where you can track who has been opening those emails and who has been engaging with them – for example, by clicking on links in the email, or even sharing the email with others.
What if you could put people into new groups that trigger another drip campaign based on what they click? That’s the power of having these these things run through an automated system like Magic Marketing Machine, powered by an intelligent CRM. That’s truly where business automation comes into its own – and it is now within the reach of the solo entrepreneur.
Thank you for commenting and adding value to my post. Thank you for the resource, I will check it out. I am on a mission not to buy anything new as I am totally focused on keep posting on this blog and creating my blogging product. Sometimes changing products have a too large learning curve. Certainly, I will bookmark your post for future resource.
Keeping this post because it’s good to know more about how auto responders work. They’ll be really useful for me soon.
I am so glad that you found it useful. That’s my main focus: helping people.
Thanks for the info! I don’t have use for them quite yet, but I am excited to see where my blog goes in the future, and it would be fun to experiment with some of the autoresponder programs.
Hi Thank you for commenting, I am glad you found it useful.
Thanks Liliana for this introduction. I too am trying Not to buy any new shiney objects and concentrate on learning and using what I’ve accumulated already. There could be some mileage in developing an e-course for my archive of health information. I’m not experienced in auto responders and know I have to get stuck in and start creating a list. Which auto-responder do you use?
Good resolution, believe me don’t buy shiny objects. I did so much for 5 years when I had the secret within me: take action:
A use Aweber here is the link to my posts https://earningblogger.com/autoresponders-generate-leads
I also sent you an email, in case it goes to junk.