This tip applies to any niche and of course it is a must in the Internet Marketing niche.
This doesn’t only apply to subscriptions or membership sites but to any product that have can have a free or low cost entry and once the person has signed another offer can be made.
People are weary sometimes of spending $97 on a product but they are prepared to try one up to $9.99, free even better 🙂
Online marketing is all about building relationships and giving value so by giving a low or free product you might gain a lifetime customer. I wrote an article on this blog last year about the power of free, you can read it HERE
Like any new marketing strategy you should test it. What about a squeeze page with the initial product free, another at a very low cost and a third at the price you think the product is worth.
Even if your subscription offer can be cancelled at any time, people are often weary of getting hooked into a subscription of something they’re unsure of. We all experienced that we had been paying for a subscription for months even years which had been forgotten.
You can offer a free or a very low-cost trial to try it out. For example a $1 dollar for the first week or month of the subscription period.
My recommendation is to still have the subscriber commit to a subscription after the trial period is over and to let them know they have a full XXX days to try it out and can cancel anytime. That will help you convert more trial users into happy clients. If they are left with the responsibility of renewing their membership manually, in many cases, they probably won’t bother. Of course, you can test out both methods and see what produces the best results.
More and more sales today are being made online. There is an unlimited opportunity for growth in the internet world for your business now. Make sure that you can benefit fully by learning the keys to successful Internet marketing. Start, today, by following the tips you learned in this article!
You cannot go wrong if you are known as being ethical and give value. The best strategy would be to aim for long term customer growth, you are not interested in making a “killing” by offering a shiny product that does not deliver.
To your success