OWith all the tools at our disposal in the social media age, it’s easy to neglect the old marketing tools of the trade. Surprisingly, offline promotion is still king, no matter how big your online army might be.
You’re going to need both forms of market to survive, of course, and since most businesses start with online marketing and build from there, there could be some aspects of offline promotion that you could be missing.
Before launching any offline promotion campaign, make sure you include all your pertinent information, it’s easy to go with simple, but try to include at least an email, the website URL, social platforms, and a phone number for your lead advertiser(the owner works best for start-ups). Try to add a catchy slogan, too, even if it doesn’t seem like it will fit with your market niche. You want people to remember you by something, not just a walking billboard.
Show your brand at every physical outlet as possible, don’t assume what kind of value a spot at the tradeshows or conferences will bring and start being picky. You never know who you will meet at these places and how much value a public appearance will bring. Brand who go viral usually aren’t in-control of when or where it happens, it can be a little bit of luck at play or being in the right place at the right time. All you can do is focus on your target demographics and optimize your budget around that.
Offline Promotion can be the cheapest form of advertising if utilized correctly. Never underestimate the amount of recognition gained just from the amount of passion that exudes from your business’ work ethic.
Good Offline Promotion Tools
Flyers and Banners: You really can’t go wrong with the visual advertising space. Whether it be paying for space in store windows, posting it guerrilla-style on telephone poles and mail boxes, or handing them out at high-traffic areas. If you have the help, this is the cheapest and most effective way to get your name in people’s heads.
Direct-to-mail promotion: Probably the second-oldest offline promotion out there. If you really prefer to personalize your marketing and do a more focused-attack, this is the way to go. Email subbing works the same way, except this is more likely to be read and can be used for giveaways, coupons, etc.
Branded swag: If you have a nice budget to play with, taking your brand and putting it on stuff people actually need, like pens or bottle-openers, can practically immortalize your name, in-terms of the shelf-life of offline promotion. Calendars are also a great idea if you have more than just a slogan you want to get out there.
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