This is the third and last of a series of Press Release tips.
You can read the first tip by CLICKING HERE (you can find a list of 10 Press Release sites and also a Fiverr gig that might help you).
You can read the second tip by CLICKING HERE (here you can read the benefits of Press Releases).
Send Press Releases to Bloggers.
- They may not have audiences as large as the media does but they will be more likely to write about your story if it relates well to their niches.
- This would be equivalent to a guest posting in a blog. Also you are providing them with content for their blog.
- If the press release is regarding a product launch, give the blogger the chance of entering a joint venture with you and earning an affiliate commission by posting your press release on their blog. Bloggers are always looking for more ways to monetize their blogs.
Nine Tips for Press Releases
1. Headline
Remember you only have the headline and first paragraph to grab the reader’s attention. Your headline and opening paragraph should cover your message. The remainder of your Press Release should give the detailed information.
2. You need to grab the attention of journalists
Journalists receive thousands of press releases a day. They will only publish your press release, only if it requires minor editing.
3. Consider your reader and prospective client’s interest
Basically what are the benefits for them?
4. Point out real facts about your company
Your audience is sophisticated and can tell whether something is a lie or not.
5. The story of the press release should be backed by real facts
Make your content natural and factual. You can tell by reading that if it seems too good to be true, tone it down. You need to make it natural and real.
6. Don’t use extravagant words or expressions
Verbosity distracts from your content. Do not use extra adjectives and certainly do not use expressions like “The most powerful”.
7. Don’t use jargon
The best approach is to communicate your message neatly using regular language.
8. Avoid exclamations marks
If you really need to have an exclamation point, use only one.
9. Testimonials
If you use testimonials in your Press Release do not forget to ask for permission. Some other business might have given you the testimonial for a specific product or service.
Sending press releases to bloggers in your niche is an interesting idea. I would add to your pointers that it’s important you keep in mind this is a press release not a promotion. Press releases should stick to the facts about the topic you’re presenting and not be all about your company – unless you’re announcing that you’re a new business.
In a recent study that I recently RT’d on Twitter, the results showed that “new” was the most overused word in press releases during the last year.
Thanks.
🙂
Thank you Debra, interesting the use of the word NEW. I suppose businesses tend to release Press releases when then announce a new service or product 🙂