Marketing and Business Development

Can you afford not to Outsource?

One of the most common areas of business failure is lack of skills of the owner. This applies both to online and offline business models.

The time you spend preparing for your new business is the most important time. You should ensure you have all the skills necessary. It will pay in the long run. This does not mean you have to sign for courses and spend your valuable time learning new skills. It means to delegate if you have in-house staff or as it is the case in most situations: Outsource the skills you need!

Start-ups do not forget the three letter word: Tax

By Liliana Leave a Comment

It is advisable to plan the structure of your business from the earliest opportunity, changing the structure later will cost you money and time.

I will use the wording used in the UK throughout for different business structures but for my US readers it is a case of changing sole proprietor for sole trader and corporation for Limited Company. Click here for a simple explanation of the US System.

The Importance of Branding

By Liliana Leave a Comment

A business without a brand is like a product without a name. It needs to be the focus of any business trying to create customer loyalty and retention.

Brands are a form of consumer protection. They know exactly what they are buying regarding its reliability and quality and customers know exactly where to go if they need to complain. Brand popularity changes due to fashion and change of interests. Kellogg’s was the second brand in the world a decade ago, now it is 34th. New brands are introduced with change of technology: IBM, Microsoft, Google, Amazon and many more. The number one brand is Coca Cola

Update 16/02/2015 The number one brand is Apple http://bestglobalbrands.com/2014/ranking/