Eight Facts about Guest Posting
- Guest posting is when you write a blog post and it’s published on another blog—you become their “guest”!
- Traffic building Guest posting in niche related blogs together with blog commenting are the most effective ways of acquiring more traffic to your blogs.
- Write guest posts on blogs that are related to your field. Many bloggers will be glad to allow you to provide some fresh content for them in exchange for a link back to your site. Just contact the blogger and make an offer.
- By writing blogs for others in your field, you gain access to their readers and make them prospective buyers of your products or services. Remember to include a link to your site somewhere in the article so they can visit your site if they’d like to. Like Ezine Articles.
- Guest blogs also allow you to show yourself as a competent voice in the field, as well as a skilled writer.
- It is considered more effective than articles posted in article directories.
- You build personal branding.
- You build name recognition.
Finding opportunities to guest post
So how do you find opportunities to guest post?
1. Is there a blog you admire? Start with submitting an idea to them.
2. Do you know a blogger by being in a group with them?
3. You can use sites such as Blog Synergy and Networked Blogs
4. Do a keyword search at Google’s Blog Search (contact the blogger with your idea).
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BEWARE
Read this article Guest Blogging is Dead for SEO
I especially like the conclusions where he says:
There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.
Accepting Guest Postings Tips
- Do not accept low quality submissions, you must have a policy for guest blogging.
- Ask people to properly format their posts or you will spend loads of time formatting them. You must have a policy of how you want to format the post.
- Let people know what to cover on their guest posts.
- Write ground rules so you can reject a post without offending people or ask for re-submissions.
- You must have a linking policy regarding the linking to other posts of your own blog. Can your guest posters link to posts of their own blog?
- Have a policy about how many links the guest poster can use on their byline.
Thanks, Liliana, for this information. As I work on building my blog, guest blogging is one of the options I am considering.
Great Flo, that’s my intention to help people realize about techniques that can be used online to promote their blogs and products.
Thank you for this advice, Liliana. I have never written a guest post, but I would like to one day. I had my first guest blogger on my own site not long ago and it made me feel like an had a worker bee. Haha. All the best to you. I will be back.
Hello my friend Jeanne 🙂 I am glad you like my blog and that some of my posts can help you market your blog.
Hi Liliana,
Love the post and your writing style! Great tips about blog submission policy. I guess the best thing to do as a guest blogger would be to find the blogs which we really like, and also the ones which have a decent number of comments, to maximise the traffic… Your post gave me a few ideas. 🙂
Thank you!
Galina
Hi Galina, great of you to pop in here 🙂 Loved your post about JT as well. I am having problems with the style of this blog, since upgrading to 3.8.1 the H2, H3 etc titles do not seem to work and I have to enter the sizes manually. I have yet to write to Studio Press.
Great Blog article, we will see what Google does!
That’s why it is best to build a list and have your own customers and affiliates selling your product to their lists so you are not at the mercy of Google.
I’m sure that guest blogging is a good route to follow as long as you are very selective and maintain the quality of your content.
Exactly Ian, as long as you keep editorial rights
Great information, Lilian!
I was in the habit of writing guest posts a couple months ago but I have been slacking off a lot lately – must make up for it somehow.
This article motivated me to start contacting more people for guest posts!
Hi Timothy, it is incredible how we stop doing things and then we suddenly think, when?
Hey Liliana! Thanks so much for linking to my post at the bottom. It’s an important discussion that Matt Cutts created, and it had the industry in panic.
Like you mentioned, there are some great reasons why people should be guest blogging, none of them which include building SEO backlinks 🙂