I was watching the episode on UK’s Apprentice where the contestants had to find offers for an exclusive One Day Offer site. It occurred to me to investigate the pros and cons of small businesses offering these type of offers as a marketing tool.
According to Wikipedia this sites grew out of the 2009 recession and had great prominence after the unsuccessful bid by Google for Groupon in 2010.
a) Customer tracking
Some daily sites would offer you the list of people who purchased your item and this gives you the opportunity to market to them again.
44% of shoppers who use daily deals return to the merchants that provide the offers and another 47% of consumers plan to do so, according to a new report from ForeSee.