The Power of Customer Generated Content
Have you heard about customer generated content? If not, you could truly be missing a real opportunity to reach out to your customers, be shared with a wider audience, and even make more sales. Customer generated content, like what a silly contest may generate, is fantastic for busy business people because it means you get a whole batch of new content that you can use on your website, blog, or social media page without having to pay anything but the cost of a prize.
Have a Silly Contest
A silly contest where you ask customers to take silly pictures with your product could be a great idea. You can ask them to post the pictures on their blogs, webpages, or on your social media pages. Then, all you have to do is choose a winner of the silly contest. Be sure to offer your product as the prize, as well. If you decide to let people post their entries on their own webpages or blogs, require that in order for their entry to be valid, they link back to your webpage. You will also want to announce the winner on your page.
Run a Video Contest
Thinking about perhaps running a video-based silly contest? Think about having customers send in a video where they dance, either alone or with your product. Or, you could come up with other silly contest ideas for what you ask customers to submit. Perhaps you could ask them to write their own wacky skit, send in one of their funniest home videos, or even ask them to do their very best impressions. Again, be sure to announce the winner on your page, and require that all video posts or video descriptions have a link back to your webpage.
Other Customer Contests
There are plenty of contests that you can hold for your customers, not just a silly contest. Think outside the box by asking them to shoot photos that you could potentially use in ads, commercials you could actually run on TV, or even ask them to finish witty phrases for you. Customers can help you to generate a lot more traffic for your website, and also great logos, slogans, and ad campaigns. All you have to do is offer up a great prize that will catch the eye of those who are already using your products, and choose a winner based upon any criteria you want.