Sense of Urgency Time is of the essence when it comes to successful marketing ads. The decision-making process of the consumer is done in a matter of seconds after seeing your ad. You have to …
Copywriting: Telling Stories
Telling Stories If you think about it, storytelling is found in nearly every means of communication. It’s hard to hold a conversation if you just spit out 1-2 word replies, or robotic statements. …
Copywriting: Psychological Motivators
Psychological Motivators Basic psychology is found throughout all marketing and copywriting agencies. Some people can be coerced into buying things they don’t need with simple tugs on emotional …
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Copywriting: Using the Active Voice When Writing
What are active and passive voice? First, it’s important to identify the subject of the sentence. In the active voice, the subject performs the action, which is described by the verb. In the …
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Give Away Stuff to Promote Your Blog
Free Stuff: Ideas for Graphics Giveaways Free stuff is a great way to get lots of people to visit your webpage. One of the ways that you can offer free things to customers (and potential customers) …
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Offer useful Tools on your Blog
How Useful Tools Can Boost Your Business Everyone, even in the digital age, can find a use for useful tools online. This is why many business websites have started to offer useful tools as part of …