Sense of Urgency Time is of the essence when it comes to successful marketing ads. The decision-making process of the consumer is done in a matter of seconds after seeing your ad. You have to …
Copywriting: Telling Stories
Telling Stories If you think about it, storytelling is found in nearly every means of communication. It’s hard to hold a conversation if you just spit out 1-2 word replies, or robotic statements. …
Copywriting: Psychological Motivators
Psychological Motivators Basic psychology is found throughout all marketing and copywriting agencies. Some people can be coerced into buying things they don’t need with simple tugs on emotional …
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Copywriting: Using the Active Voice When Writing
What are active and passive voice? First, it’s important to identify the subject of the sentence. In the active voice, the subject performs the action, which is described by the verb. In the …
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