You may be asking yourself if you or your business really need these included on your website. Whether as a part of your blog or your main website, the fact of the matter is the higher the quality of your content, the higher your chances of receiving a good page ranking with search engines. This makes is easier for you or your site to be found by those people searching for what you have to offer.
By having such things as different types of audios or videos on your site, you’re not only providing your visitors with better quality information which keeps them on your page longer. You can also give things your own personal touch, providing a voice or image for your potential clients and customers to connect with.
Podcasts for Traffic Generation
Your business could shape the message it supplies, and a podcast set distributed frequently to clients is a brilliant method to build their loyalty and also gain new clients. The technique is to offer valuable content. For some business, the podcasting topics are a lot more evident than others. Music circulation services carrier Nugs.net blog posts a month-to-month promotional podcast of samples from its archive. But non-service companies can still utilize promotional podcasts– they simply have to be a lot more artistic in identifying exactly what they have to offer.
If you want to start making your very own podcast, Audacity is a well-liked, free program for recording and digitizing and modifying sound. However, essentially any sound software will work. When you have actually a taped sound file, upload it to the web on your web site. If you’re developing a series, start a RSS feed aiming to the website where brand-new episodes will show up. That’s all there is to it.
Unless you’re pursuing premier manufacturing high quality sound, podcasting is a rather affordable undertaking. If you do not wish to go the trouble of doing it you can always outsource the production in either companies that specialize in podcasting solutions or check in microsites such as Fiverr. Really there is no excuse for not utilizing podcasting as a method of traffic generation / gaining more clients and traffic retention /keeping your clients.
Webcasts for Traffic Generation
The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.
Due to the Internet global reach we can reach clients internationally, it is now possible to communicate with them 24 hours.
As a result conventional methods are not sufficient to reach potential clients, businesses need to adapt their marketing methods to include all means of communications and use the new tools introduced by the Internet
One very powerful method of traffic generation by reaching prospects and current clients is to organizing regular Web Events in the form of presentations – these are called Webcasts or Webminars.
The advantages are obvious instead of attending trade Shows or Training Workshops, the availability of Webminars makes the reach is greater. The business just record a webminar and this can be watched lived on the first broadcast or by people later on from the comfort of their homes.
Repeating this Webcast at various times it and dates which will fit schedules better the business reaches more potential clients. Can be used as lead generation by the prospect registering his / her email to watch the event.
You can use Power Point presentation advantages very easily to set up a Webminar/Webcast.
One of the favorite tools that serious marketer use seems to be GoToWebminar for a free trial click HERE
I will be venturing in the world of Webminars soon.
Video for Traffic Generation
The easiest way to capture video content is to shoot it with a digital video camera or camera phone. If you want to create the highest quality, you can use a webcam. You have in Windows everything you need to process this type of video.
If you want to do screen captures in video format you won’t go wrong with starting with Jing and perhaps later upgrading to their main product Camtasia.
For serious video marketing the best product I’ve found is, without doubt, it’s this one: Easy Video Suite click below to see this incredible product:
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