Introduction

A blog or website owner needs to carry out the following steps to succeed:

1. Streamline your website.
2. Identify your target market and find prices that appeal to them.
3. Develop a unique selling position (USP).

What is an Unique Sales Position: USP?

• It is what sets your product apart.
• It is what turns a potential customer into an actual one.
• It is what increases conversion rates.

You should ask yourself the following questions:

• What are the unique aspects of my product vs my competition?
• Which of these aspects are most important to customers?
• Which aspects are difficult for my competition to copy?
• Which aspects are easily put in fewer words?
• Can I create a memorable message from these aspects?
• Can I communicate this message?

Examples (your USP may be completely different):

• Fast, no-hassle service
• Step-by-step help
• “XX” in a box (i.e. all the work is done for you)
• Fresh, not frozen, processed, etc.
• Pay for results only.
• Eco-friendly
• Money-back guarantee

In researching this article, I came across a great USP:

…”Get free overnight delivery!”

It is a great USP as it incorporates two great benefits: if you are a customer you will receive free and quick delivery!

How to use your USP

• Incorporate it into your website message.
• Ensure your USP is clear when you build your website and sales pages
• If this USP is what draws your customers and audience then it makes sense to make it known as it will bring great results

Summary

• Your USP is the mantra that sells your website and your products.
• You need to convey the statement into a single statement
• It should answer the question that every consumer asks: “What’s in it for me”?

My own experience

I am in my early stages of my business but my own USP is “Online marketing made simple”

I also expanded it in my Mission statement by saying that I am on a mission to help newbies to avoid the information overload I have experienced.