In the age of multimedia, its important to understand video marketing for tangible affiliates. Many people shy away from video marketing because theyre intimidated by it. But there are many ways you can do it – and once you start using video, youll see how much it can bring to your business.
The easiest way to implement video marketing is to embed Amazons videos right into your blog. These are videos that are produced for marketing specific products and many products even books have video trailers.
Using an Amazon video doesnt require you to produce your own video. You only have to share work thats been done by professionals to help market and promote a specific product. This free tool can be invaluable.
You can also create your own videos. For example, you can show a product, how it works, and review it while you share it on camera. You can also make a video that shows your progress. For example, for a weight loss product you can show before and after videos.
While this may seem a little scary at first, youll find that readers really respond to getting to know you through video. Not only will you reach more people who prefer to see a video over reading text, but youll begin to develop a stronger relationship with your readers and theyll begin to trust you more.
When making a video, its important to remember a few tips. First, make sure you have good lighting. A dark video is hard to see and isnt inviting. Using natural light will give you the best video images.
You also need to remember professionalism. You want to come across as someone who is a professional with a business. Instead of making your video off the cuff, make sure you plan what youre going to say and how youre going to present a product.
While you want to be professional, dont be afraid to let your personality shine through. A little humor or self-deprecation can be attractive to a large audience of regular people. Theyll see you as a real person that can be trusted.
Finally, youll always want to brand your video with your logo or URL so that if someone else uses it or shares it, theyre branding it for you. As your video gets passed along, your business is naturally promoted.
Videos are powerful tools when youre promoting tangible affiliate products. Make sure you take advantage of them in your own marketing plan.