A blog or website owner needs to carry out the following steps to succeed:
- Streamline your website.
- Identify your target market and find prices that appeal to them.
- Develop a unique selling position (USP).
What is an Unique Sales Position: USP?
- It is what sets your product apart.
- It is what turns a potential customer into an actual one.
- It is what increases conversion rates.
You should ask yourself the following questions:
- What are the unique aspects of my product vs my competition?
- Which of these aspects are most important to customers?
- Which aspects are difficult for my competition to copy?
- Which aspects are easily put in fewer words?
- Can I create a memorable message from these aspects?
- Can I communicate this message?
Examples (your USP may be completely different):
- Fast, no-hassle service
- Step-by-step help
- “XX” in a box (i.e. all the work is done for you)
- Fresh, not frozen, processed, etc.
- Pay for results only.
- Money-back guarantee
In researching this article, I came across a great USP:
…”Get free overnight delivery!”
It is a great USP as it incorporates two great benefits: if you are a customer you will receive free and quick delivery!
How to use your USP
- Incorporate it into your website message.
- Ensure your USP is clear when you build your website and sales pages
- If this USP is what draws your customers and audience then it makes sense to make it known as it will bring great results
- Your USP is the mantra that sells your website and your products.
- You need to convey the statement into a single statement
- It should answer the question that every consumer asks: “What’s in it for me”?
My own experience
I am in my early stages of my business but my own USP is “Online marketing made simple”
I also expanded it in my Mission statement by saying that I am on a mission to help newbies to avoid the information overload I have experienced.