I continue with my series about Press Releases
Two other important reasons to distribute press releases are:
1. Distribute press releases about new joint ventures
These are often featured in the business section of TV, radio and online news sites.
2. Launching a new product line?
This is an occasion worthy of a press release too.
Five Benefits of Press releases
- All businesses whether large or small need more publicity – press releases are one very good way of raising the awareness a business.
- With online press releases you can reach targeted audiences.
- They are inexpensive relative to the benefits they can bring, even if you have them written professionally.
- They assist your brand to be seen as an expert. Remember customers trust experts and are more likely to buy from experts. Furthermore, if you become and are seen as an expert in your field people will seek you out for interviews and blog posting.
- You are in the news. Most people read news online nowadays. Remember among those people are your customers!
Beware
- Writing quality press releases require experience and great skill. Remember every single word might be examined. Hence companies hire experts
- Inaccurate or poorly written information in an official press release might affect the business adversely.
Further reading
An Interesting article is in Forbes
Related Post
Yesterday’s post is a must read if you are interested in this topic: Click HERE
A Personal Challenge
Today is day 5 of the book I’ve been reading. The book is: The Go Giver, A little story about a Powerful business idea. You can search for it in Amazon.
Today’s Lesson:
The key to effective giving is to stay open to receiving
I have in the main, been a giver but a really bad receiver, most of the time, as I have felt embarrassed.
No longer, as it doesn’t matter if you receive from someone you have not given to before as you should not keep tracks, you owe me, never should be used when asking….. I will never again think when I receive, that I have not done anything in return as time will bring opportunities.
From the book again:
It is not better to give than receive. It’s insane to try to give and not receive
In fact, every giving can happen only because it is also a receiving
… because if you don’t let yourself receive, you are refusing the gifts of others – and you shut down the flow
The Five laws of this must read book:
- The Law of Value
- The Law of Compensation
- The Law of Influence
- The Law of Authenticity
- The Law of Receptivity
I grew up in marketing when press releases were the only way to get news about new products. We seem to have lost sight of things recently though and they are a bit of a thing of the past. A skill worth reviving
Yes in the offline world people do use them more than in the online world, but now that everyone has a website, or should have one, we might revisit this more often
Really interesting reflection! Thanks for sharing!
I truly loved the Go Giver
Hi Liliana,
First time here on your blog. You know I have written many press releases in my offline work, but have never done one for my online business. How crazy is that. A reminder that we should utilise all the skills that we possess.
Beth 🙂
Hi Beth thank you for popping in. Yes as I’ve said in the Offline World, especially in my experience in the UK they are used extensively.
Great reflection!
I’ve never really done much with press releases. Definitely something to consider.
The book you are reading sounds interesting. I’ll have to look it up.